PROJECTS // LOADING...
A research-driven design brand exploring post-Yugoslav identity through textile. Balkan-inspired statement socks made in Slovenia from ecological OEKO-TEX certified cotton. Motifs: BUREK, AJVAR, RAKIJA, SARME, #CEVAPI, IDE GAS, TURBO, EKSTRA, BMK... Collections: YUGO–SLAV, SAMO JAKO, IDE GAS, LJUBAV. Physical stores beyond Slovenia in Belgrade and London. 100,000+ socks sold. Collabs with Bijelo Dugme, Magnifico, Čokolino, SNG Drama.
Protective design techwear: compression socks with Cell Solution® technology that repels ticks and mosquitoes. Born from a personal mission around safe movement in nature. Campaign: ODDKLOP OD SKRBI. Log off from worries, log into the forest. Mascot: Oddy the hedgehog. Winner of the most innovative idea award (Mrežni podjetniški inkubator).
Where it all started: Slovenian heritage socks. Kranjska sausage, potica, cviček, rebula, teran — Slovenian cultural heritage as wearable promotion of national cuisine. Born from a master's thesis on Slovenian national dishes. Made and designed in Slovenia with EKO certificate.
A country that doesn't exist but unites all Slavs. In Slavenia it doesn't matter where you're from or what your past is — what matters is the future and your relation to the motif. We have a sign and a signifier; you make the signified a concept: being SLAV. (Benedict Anderson would approve. Probably.)